What is Digital Marketing?

Written by Admin | @sherpaindonesia 

Digital marketing is becoming a priority for businesses around the world because more people are using the internet. Digital marketing is the promotion of products or services that using digital technologies. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what is not.

On the other hand, digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and does not work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.