What is Digital Promotion?

Written by Admin | @sherpaindonesia 

Digital promotion is the use of one or more forms of digital technology to advertise or market the products or brands. Advertising or marketing platforms that may be used can include social media electronic billboards, mobile phones and many more.  An example of how a brand or organization may be to advertise on another public website, on their own website or to use or create a mobile application to promote their products or services.

Everyone loves a good online promotion. Digital promotion encompasses a huge range of creative promotional ideas and approaches. Online promotions generate interest in customers’ brand and get people to their website, where they will likely look around to learn more about what services or products they offer. If all goes well, this browsing ends with a purchase or it ends with the completion of another step in their sales funnel. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.