Business Support

Written by Admin | @sherpaindonesia

Marketing operation is becoming the most important one. Digital marketing operations involves the application of capabilities, processes, structures, and technologies to cost-effectively exploit and scale the interactivity, targeting, personalization, and optimization of digital channels. As the example of the consumer-products company shows, marketing operations has a critical role in driving bottom-line growth. That capability directly enables the speed, agility, iterative development, experimentation, and responsiveness that successful companies need to react to and shape the marketplace.

Delivering experiences requires marketing technology that can automate processes, personalize interactions, and coordinate actions. Successful specialists in business support and administration are master organizers who are proactive, flexible and care about the details. They often make the company’s first impression with customers and the public. The variety of their duties means they may collaborate across functions, experience that broadens both their skills and career possibilities