Why is a Tagline So Important in Marketing?

Written by Admin | @sherpaindonesia

A tagline will summarize the overall benefit of what is being advertised.  Slogans are a vital part of marketing and have been used to help promote business and engage with customers. A good tagline helps set to apart from other companies that provide similar products. In other words, there are no costumers that interested to the brand.

It’s true that a bad tagline can do more harm than good. But doing away with taglines altogether would be a huge mistake, especially for smaller organizations that rely more on print marketing as opposed to mobile ads. Taglines actually fulfill a very important purpose: they let the brand quickly and efficiently sum up what the company is all about. Taglines take out the guesswork and make a company’s message crystal clear in explicit terms.

Taglines also have the potential to build value over time. Before think about a slogan people need to ensure that have the right brand name: that’s when they need to work on their slogan as it will act as their brand’s partner. When people use a tagline for long enough, it can become one of the most memorable parts of their identity. Audiences may even become more likely to remember the tagline than their company name. The customers come because of the expertise, and the tagline helps make that clear.