5 Content Marketing Tools to Help You Increase Your Business Productivity

Written by Admin | @sherpaindonesia

Technological advances, customer expectations and especially globalization have increased the need for higher productivity. Productivity is among the most important elements of people's working life. It refers to how well an organization converts input (such as capital, machines, materials and labour) into goods and services or output.

People are good candidate if they are looking to increase market share, aggressively pursue cost reduction or greater efficiency, or prevent customer-service problems. Production management tools range from spreadsheets to off-the-shelf software solutions or business-specific, custom-developed applications.

Marketing productivity as the rate at which marketing generates leads for the sales team. In the past, marketing productivity has been difficult to measure. Content marketing making up the bulk of their promotional work, they have had to find ways to shave off time spent doing the marketing part. So here are 5 tools that can help you increase your business productivity.

      1.    Google Drive

With a ton of collaboration tools and additional productivity apps people can install for free, Google Drive have been people’s favorite writing tool for years.

Write, share, export, communicate with the team, co-edit in real time – the best part of the toolset is that it’s free and very reliable!

2.     Trello

Trello is a highly adaptable project management platform that can be used for pretty much anything people could want, as far as organization goes. It is among one of my most used platforms such as brainstorming, managing writing tasks, to-do lists, team assignments, personal projects, product mapping, and feedback forms.

3.    TweetDeck

TweetDeck is an all-in-one Twitter management tool that is particularly useful for audience engagement. People can keep track of multiple accounts, topics, mentions and hashtags  in one convenient place. They can see when users are talking about their brand and respond to them instantly without leaving the dashboard. Besides that, they can create Twitter lists, monitor analytics and trends, and export custom timelines to their website. This is one of the best tools for real-time Twitter management.

4.    GetResponse

GetResponse is an advanced platform that handles lots of aspects of content marketing including:

§  Email marketing

§  Web forms creation

§  Lead management

§  Landing page building

§  A/B Testing

§  Advanced workflow automation

§  Traffic analytics

5.    Curata

Curata can adjust content preferences and needs. It also has a special self-learning recommendation engine that suggests what content fits the audience and content marketing goals. Then it prioritizes chosen content by relevancy. Therefore, it will be easier to decide what topics, posts should be given the primary attention.