3 Tips to Build Customers Trust

Written by Admin | @sherpaindonesia

Source: proresource.com

Organizations with great customer relationships are able to grow their businesses without gimmicks, fee cuts or special treatment. You have to be good at what you do, of course, but having a truly successful business is based on one simple concept: trust.

"The biggest challenge is the so-called fragility of trust," says Roderick Kramer, a professor of organizational behavior at Stanford University. "Trust is hard-won and easily lost." With trust, you’ll have customers (or clients) for life. Without trust, you may as well pack up and go home.

1. Be of service, always.

According to a Concerto Marketing Group and Research Now survey, when customers trust a brand, 83 percent will recommend a trusted company to others and 82 percent will continue to use that brand frequently. While hardly anyone talks about the time marketers went above and beyond for a customer, they will certainly hear from the disgruntled ones if they failed to make a deadline or delivered a product that didn’t do what they promised.

Earning a customer’s trust starts with giving great service. How would people want to be treated if they were a customer? The reality is that service should come naturally, instead of being strategically planned. The more plan for great service, the less time it will spend delivering it.

Sure, there will be times when people have tried their best and can’t seem to make any headway with a particular problem. But they want to strive for responsiveness, timeliness and exceeded expectations.

2.    Be transparent and authentic.

Let marketer’s customers see into their company so they can build trust with them on a deeper level. Don’t hide behind corporate speak or legal jargon. Be transparent, authentic, and personable in all the communications.

3. Stay vigilant over time.

        Building trust is not a one-time deal, marketers have to prove their self every time the customer uses their product. "Trust-building and maintenance take vigilance and sustained effort," Kramer says. "Once you have it, you can’t rest on your laurels."